Tukeelia Austin

WIX

Tukeelia Austin came to me on the recommendation of a fellow client needing a home base for a coaching business she'd already started but hadn't yet given a name or identity. She wanted a foundation people could find, trust, and return to.

Together, we shaped her business into The Soul Academy, and in the process, discovered "TSA" as a natural extension of her brand, a mark that now anchors her entire visual identity. She was intentional about her color palette, gravitating toward a calm, flowing blue paired with rich accent tones, and I built the full color system around that instinct. Because her brand is deeply personal, rooted in who she is as a woman of faith, wife, and mother, I made a deliberate choice to fill her homepage with real imagery from her life, not just polished portraits, so visitors could connect with her as a person first.

I designed her full logo suite and all-in-one website, then later expanded the brand to include The Healing Room, a home-based deliverance and healing community she'd been running for about a year, giving it its own visual identity while keeping it clearly connected to The Soul Academy. This spring, I also branded her first in-person conference and gathering.

The Soul Academy now has a complete digital home, a distinct sub-brand in The Healing Room, and a growing in-person community with plans to expand into a full coaching institute.