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ShaKeya Snipes
Website Platform
WIX
The Challenge
ShaKeya Snipes, my first official client, came to me with a clear mission already in her heart: merging intercession and prayer with therapeutic emotional health, helping believers learn to pray while staying mentally and emotionally whole. What she needed was a partner who could help that mission take shape and grow alongside her as it evolved.
The Strategy
Rather than a single brand launch, this partnership unfolded as an evolving, project-by-project collaboration built around her "Fire & Desire" prayer and intercession cohorts. Each cohort carried its own theme and message, so each one required its own strategy, new visuals, new messaging, and a new invitation.
The Execution
I designed the promotional materials, flyers, and brand visuals for each Fire & Desire cohort, including a "completer" recognition system to celebrate those who finished the program. Beyond design, I managed the operational side of her growing community email marketing, newsletters, registration systems, and response sequences for everyone who signed up. What began as branding work grew into full communications and program management.
The Outcome
The Fire & Desire cohorts grew steadily from an initial group of 10–15 participants, with each cohort's strategy evolving alongside ShaKeya's growing ministry. Our partnership continues today as we refine and formalize her core brand identity.
Therapist, Minister & Intercessor | Building a growing prayer community, one cohort at a time.
"It has been an absolute pleasure working with Ariel. She is truly gifted at capturing your vision and bringing it to life with excellence. Her dependability, attention to detail, and deep understanding of creativity set her apart."
— ShaKeya Snipes
