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Mykael Quinones
Website Platform
System.io
The Challenge
My first male client was referred by a graphic designer colleague who trusted me with his project. Mykael is a mobile home investing specialist with an established course and a couple of students already, but no home base, no website, no central place to educate people, showcase his coaching, or enroll new students. He also came in with a logo already designed elsewhere, so the brand needed to build outward from that starting point rather than from scratch.
The Strategy
This project called for a platform I'd never worked in before: Systeme.io. Rather than defaulting to what I already knew, I researched several platforms against Mykael's specific needs: a technical, structured, no-flash brand that could support a course, a store, coaching applications, and an automated communication system, and Systeme.io was the clear fit. I built a color palette that extended his existing logo rather than replacing it, and positioned the whole site as the foundation for what he ultimately wants to become: The Mobile Home Institute, a full education platform, not just a single course.
AI Assisted Design
Concept Development, prompting, visual direction, composition, editing, and final design
The Execution
This was the most technically involved project in my portfolio. I built his full website and store, mapped and built the entire automated email marketing system (from application to welcome sequence), formatted and laid out his existing curriculum into a working course, set up his domain and email domain, payment processing, appointment scheduling, and a student community space. I also suggested and helped shape an educational ebook as a lead-generation tool, and recorded training videos so Mykael could navigate the new system independently going forward.
For his social media content, I directed AI-assisted design: concept development, creative direction, AI generation, art direction, layout, and final refinement, all built around his brand palette and voice, including his ebook cover.
The Outcome
This project recently launched. Early feedback from a friends-and-family preview has been strong, and Mykael has begun promoting on social media with an encouraging response. Enrollment numbers are still coming in.
Mobile Home Investing Coach | Founder, The Mobile Home Institute
"I had a chance to meet Ariel through my sister because I needed a website and social media content for my Mobile home course. First and foremost, what an outstanding and above-exceptional job by her. I was thoroughly impressed by Ariel's punctuality and passion for making sure my website fit me and not just what she thought was best. She stayed professional through every encounter and kept me informed through the entire process. I will be working with Ariel again for any future endeavors related to my website or any content for that matter. She cares and, above all, gets the results you are looking for! I recommend Pure Creative LLC for any website or social media content, and you have a client for life!!"
— Coach Mykael
