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Ikiea Sherry
Website Platform
Square Space
The Challenge
After more than 15 years in logistics and engineering at Honeywell, Ikiea Sherry stepped into a new season of writing, speaking, and coaching around healing and growth. She had already found her voice as a poet and author, but she'd never had to translate that voice into a brand. She needed clarity on exactly who she was building for, and how to show up for them.
The Strategy
We started where every project like this should: before the visuals. Together, we defined Sherry's specific audience (young adult to older women, with some men) and clarified the core message underneath her work: healing, growth, vulnerability, maturity, inner work, and community.
The Execution
With that foundation in place, we built her full brand system: a logo, color palette, and font system; a website to serve as her home base; social media aesthetics; and newsletter and email templates. The color palette was chosen with intention: calming blues and greens to speak to healing, paired with warm burnt oranges and coppers to represent growth. Every visual choice was a translation of her message, not just a design preference.
The Outcome
With her brand strategy in place, Sherry's visibility and audience grew, and she now has a complete, cohesive digital home across her website, social presence, and email community.
Author, Poet & Speaker | From a 20-year engineering career to a brand rooted in healing, growth, and voice.
"I call her a "brand doula." She's thoughtful, encouraging, and patient, asking the right questions to birth my brand... I consider my time with her a divine appointment."
— Ikiea Sherry
