Doneshia Starling

WIX

Creative Strategy
Brand Strategy
Creative Direction
Website Design
Visual Identity Design
Brand Messaging
Social Media Design
Client Experience Design
Email Design

Doneshia Starling is one of my longest-standing clients, a relationship that began years ago at a brand agency and has continued for three to four years since. When she came back to me, she was ready to rebrand and sharpen her voice around reproductive health education and advocacy for women, men, and families.

We built Simply Pre'fer as her mother brand, spending significant time developing a color palette that reflected a shift from an "excitable" energy to a warmer, more community-rooted feel; a melanin-rich neutral palette of browns, beige, and amber, with her signature soft pink as an accent.

From there, the brand grew into a full ecosystem. The Birthing Stool became a ministry-focused sub-brand, its logo built around the literal symbolism of a birthing stool, connecting spiritually to Simply Pre'fer while carrying its own distinct palette. Movement with the Midwife brought her love of dance into the brand through fluid, sensory promotional design. Simplified University gave her advocacy work a home, complete with a course catalog, resource library, and bookstore. I also built her website, managed her email newsletters, and developed the communication systems behind each initiative.

Simply Pre'fer now operates as a full brand ecosystem with multiple connected sub-brands, an educational platform, and an active community — the result of a multi-year strategic partnership.